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Culture and identity at SAP is about honoring the many voices who inspire our innovation every day.

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The many voices at SAP provide one of our greatest sources of strength, shaping our work environment and sense of community. Our identity as a company is defined by each person at SAP. Hispanics as employees, customers and citizens.

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It is now completely integrated into our company, with over 8, members and numerous chapters worldwide. SAP has provided enhanced transgender-inclusive healthcare benefits in the U. Additionally, gender transition guidelines have been available since News and Blogs. Read more.

Performance, culture, and identity

How to make real change happen for the Black and Hispanic Communities in the tech industry Read more. On the SAS website , he says, "Treat employees like they make a difference and they will. Plus, employees who are more enthusiastic about the companies they work for tend to be more productive. That means more work and more business being done.

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Your employees' enthusiasm will also be apparent to your customers and be an attractive selling point for them. As Simon Sinek , author of "Start With Why," writes on Twitter , "Customers will never love a company until the employees love it first.

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While skillsets and experience are important when hiring new members for your organization, you also need to hire for culture fit. An employee's skills may get them in the door, but your culture is what will keep them there.

The Defining Elements of a Winning Culture

But why? Today, just Employees who are not engaged do not do their best work and are at risk of leaving your company. And with turnover costs estimated to range from tens of thousands to two times the candidate's annual salary, according to Josh Bersin of Deloitte , you can't afford to lose employees. Hiring an employee is an investment, and you want to make sure you invest in the right people. By ensuring each individual you hire fits well with the company culture, you make it more likely they will stay with your company long term and contribute more to the success of the organization.

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So how do you find the right people to hire? Start by leveraging those engaged employees already working for you. LinkedIn finds companies can expand their talent pool by 10 times by recruiting through their employees' networks.

6 Characteristics of a High Performance Culture

It's true that good talent knows other good talent. And when your employees are happy with their work, they are more likely to share with others.

They'll spread the word about their positive experience with your company, and you'll soon gain a strong reputation. Encourage and motivate your employees to speak positively on your brand's behalf.